There’s a question we get asked often as a young enterprise. Refer to the table below for more coherence and clarity to this question:
WHAT WE DO…? | WHAT WE DO NOT DO…? |
1. Urge the consumption of healthy foods | 1. Prescribe a ‘diet’that demands starvation, restriction, food limitations or elimination of a particular food group such as carbohydrates or fat or solid foods altogether. P.s. We also dislike the term ‘detox’ |
2. Encourage elimination of processed and packaged foods; things that are sold under the pretext of ‘quick,”easy,”instant’ | 2. Recommend or endorse a specific brand of tea, seeds, nutrient supplements or the latest health food |
3. Advocate exercise as a means to get healthier and fitter and plan good meals to sustain said exercise | 3. Push heat treatments, machines that claim ‘fat melting’and sitting in hot rooms for hours hoping that it would magically have an effect on body composition |
4. Suggest nutrient supplements based on individual case history and need | 4. Promote ‘fat burning’pills and other medications which claim to have an instant effect on body-weight |
5. Provide evidence based guidelines on meal intake and good lifestyle habits | 5. Support latest diet and exercise trends as propagated by popular media |