21st-century hearing aids amplify sound as per individual requirement, with additional features. The added features include directionality, naturalistic listening, clarity of speech, reduced background noise, cosmetic appeal and so on. These additional features enhance an individuals quality of life with better listening. They are completely digitalized, empowering an individual not only with amplified sounds but, clear listening as per his requirements. These requirements can be sought by programming the aids as per the individuals needs repeatedly.“The hearing device is not just an AID but an AIDE to every individual”