Heel Pain can be attributed to many causes, plantar fasciitis is the commonest of them. This may often be associated with degenerative conditions, calcaneal spurs, bursitis, Achilles tendon injuries or fractures. A differential diagnosis to rule out atrophy, infection or nerve related conditions may be required based on the initial assessment. If high-intensity pain continues beyond case related expected time, the patient may be referred for imaging to rule out possibilities of malignancy, bony contusion or any other complications. Pain is usually worse in the morning and gets better as the day progresses. Most patients belong to the age group above 40 years. Low or high foot arch, standing jobs, worn out footwear and increased body weight are contributing factors to this pain. Walking surface or flooring is another possible contributor which needs to be researched more. Initial treatment is generally conservative with a good balance between rest and minimal required activity. Most cases start responding within 7-10 days of home based plans that may include few exercises, intermittent usage of bandage or support and use of comfortable footwear. Too much emphasis on modified footwear, orthotics, taping, stretching, electrotherapy or medication may not be given after the first assessment and may be considered later based on the requirement. It is a self-limiting but time taking condition and recovery speed depends on the general health of the person. Quick fix treatments or overtreatment are not a great idea whereas guiding the patient with simple inputs works well. In the beginning, pain relief may take a few weeks and pain may resurface after months of pain free living. Reassurance and progression of exercise at regular intervals lead to less frequency and less intensity with time.