De Novo is a latin expression meaning “ from the beginning”, “afresh”, “anew”, “beginning again”.As life starts de novo from a single cell en utero our centre has started in 2010. Experienced & qualified doctors, trained staff, world class equipments & results of our centre since its inception are phenomenal. 80 % couples taking treatment at our centre are conceived by simple counseling sessions with little help from medication.80 % of the total couples seeking treatment for infertility , unexplained is the main reason. Proper counseling , life style modification , understanding the anatophysiology of the male & female genital systems & fewer medication is all that is required in these patients. At our centre our mainstay of the treatment is to acknowledge the couple regarding all aspects of infertility & to assist them in having natural conception. Fewer number of patients having certain intractable medical condition barring the natural conception , we have everything to offer for them to achieve pregnancy.