Practo Reach
WHAT IS
REACH ?
Practo Reach is a sponsored ad slot specially designed
to help healthcare establishments get better visibility on Practo.com.
It enables your establishment to target relevant patients on Practo
depending on your choice of search parameters.
WHAT DOES
REACH CARD LOOK LIKE ?
It is a banner space known as Reach Card, for your establishment on Practo where it is
clearly called out as sponsored Ad.
REACH CARD
Practo Reach
WHERE DOES
REACH APPEAR ON PRACTO ?
Your Reach card appears on Practo listing pages on desktop, mobile web and app. We show your
card on all the prime positions on Practo so that no patients miss your ad.
WHO CAN
USE REACH ?
Practo Reach
Practo Reach
Practo Reach
Medical establishments like Clinics, Hospitals & other medical/health service providers
can use Reach for better visibility, in accordance to MCI regulation 7.12.
Note that doctors or any other individuals cannot purchase Practo Reach
Practo Reach
REACH CARD
BENEFITS
Reach card subscription will help you:
  • Increase your establishment’s visibility among relevant patients
  • Ensure that your leads are not shared with others
  • Showcase your top treatments on Practo
HOW TO MAKE MOST OF
YOUR REACH CARD
Here are some simple tips to help you make the most of your Reach subscription.
TARGET THE RIGHT AUDIENCE
Based on a combination of your chosen geographic location and keywords, targeting is set in Reach.
  • Geographic: To get a Reach subscription, first you need to choose a *zone/city suitable to you.
    You can target any zone from the available set. However, it’s better to avoid targeting zones very far
    from your clinic, since subscriptions perform best when they are in the same or nearby zone as that
    of your clinic.
  • * Zone is a set of closely located localities in a city.
  • Keyword: You need to choose from a set of keywords based on your desired specialisations and
    sub-specialisations. Example: if you select General Dentistry, it comes with all searches for Dentist,
    its sub-specialisations like Endodontist, symptoms generally treated by dentists like bleeding gums,
    services like root canal treatment etc.
MAKE YOUR REACH CARD RELEVANT
You can select keywords that best suit your establishment according to you.
Example: An Ayurveda clinic or Homeopathy clinic wanting to target diabetes patients can choose the
Endocrinologist keyword. This is how we will display your information:
REACH CARD
Shree Ayurveda clinic
Ayurveda
  • Hypertension
  • Obesity
  • Glaucoma
Your specialisation is shown on the card
Make your Reach card relevant,
by highlighting your top three services
MONITOR YOUR REACH CARD
Reach comes with a minimum number of guaranteed impressions based on the targeting chosen
by you. You can track how many impressions your card is getting every week. How you ask ?
  • Reach Dashboard: Through daily updated Reach dashboard in your account on practo.com or the
    Practo Partner app, you can easily monitor & track Reach activity.
  • Email Updates: We’ll notify you about your activity & number of views through our weekly email
    reporting your card’s performance.
REACH DASHBOARD
Practo Reach
WHAT WILL
REACH CARD NOT OFFER ?
Although Reach will help you in improving your clinic or hospital’s visibility on Practo,
it will not offer any of the following things:
  • Guarantee exclusive visibility to your establishment on Practo
  • Impact ranking, feedback, or recommendations of any doctors on Practo
  • Guarantee minimum number of appointments/calls/patients during subscription period

Contact us to enhance your reach

Contact Us