Bleeding from gums is due to swelling in gums and it indicates that brushing and cleaning is not proper.
Bleeding might stop temporarily using over the counter products but it will not remove the disease.it will exaggerate more over the period of time and you might develop gum disease which is also called as pyorrhea.
Next Steps
meanwhile u can use hiora toothpaste and mouthwash.
Health Tips
see a dentist or periodontist