In today's world, looking good is of great concern. One's appearance is closely linked to social acceptance and professional success, thus in-turn affecting our self-confidence. So health and beauty together is the new mantra! Not long ago dentist were mostly relied upon for relief of pain, filling of decayed teeth but patients mostly ended up with removal of their teeth. Hence a visit to a dentist was associated with the fear of pain and everyone dreaded a trip to their clinic. But, the focus of dentistry in present times is on the prevention and effective treatment of dental disease and meeting the esthetic demands, to achieve a healthy and a beautiful smile. 32 pearls specialized dental care and implant center is a multi-specialty, state-of-theart dental setup in the heart of Allahabad, at Baba Halwai Chauraha, Ashok Nagar; and with a similar setup in Noida as well. It is one of the very few ISO 9001 : 2008 certified dental clinic of India. It has been providing full range of world class quality dental treatments, with modern equipments and latest materials and technology, to more than 6000 satisfied and smiling visitors for over 7 years.