Your daughter seems to have dry skin which looks like in a bad state.and if she is having this since birth can be termed as edematous dermatitis :it's a bad allergic disorder and since you are already doing a lot which does not seem to help you
Look for any family history of allergy
Any accompanying respiratory allergy like runny nose or frequent coughs and cold
Vitamin supplementation specially zinc and vitamin a and bit d will help.
Next Steps
get tested for allergies
your pediatrician can get it done
a barrier cream like emolene and a topical steroid mixed in it will decrease the roughness.
you can use high potency cream like beclomethasone if hydrocortisone (cutisoft ) is not working.
Health Tips
rule to be followed.
immediately after bathing apply emollient in 3 minutes
do not run skin after bathing .only pat dry
use a neutral pH soap like syndet- u are using Cetaphil
meet someone who deals with pediatrics allergic disorders.