it might be a sentinel pile which is seen in chronic fissure in ano which is nothing but a skin tag
fissure in ano is breakage of skin mostly @ 6'O clock position due to passing hard stools or due to constipation
it protects raw area which is formed in response to recurrent fissure in ano usually seen in 6'O clock position
smelling jelly like fluid might be unwashed fecal matter which may settle in between skin and sentinel pile
area becomes wet as what ever you wash might be settling in the area between the sentinel pile and skin
itching might be due to area being wet all the time with remanent fecal matter
pain is due to active fissure
Next Steps
get consultation of general surgeon
you need to get anal and per rectal examination to get exact diagnosis and further management
Health Tips
do sitz bath with luke warm water daily thrice
take high fibre diet
avoid oily foods, cheese