This bump may be a sebaceous cyst or deep comedone, not likely to respond to just creams.
Next Steps
Use a salicylic acid face wash daily, apply niacinamide cream in the morning and adapalene 0.1% gel at night over the bump. If no change in 6-8 weeks, consult for possible removal.
Health Tips
Avoid overuse of actives or picking at the bump. Long-standing lesions often need minor procedures to clear.