You may be having fungal infection on your hips. The treatment is simple. You have to take anti fungal tablets and creams for few weeks following which it resolves. Do not apply soap on that area and do not self treat with over the counter steroid creams.l and cheap medicine given by the pharmacy. Kindly send photos for accurate diagnosis and prescrition of medicines. If this is fungal infection, it needs to be treated as early as possible as it will spread further on your body  and also to other people in the household.