You must have issues around your back muscles. It is good that your X ray was normal. If the pain is just in the back and not travelling to legs then definitely a Physiotherapist will be able to help you out.
Next Steps
please go consult a Physiotherapist, undergo a thorough assessment and they will tell you what the main issue is. Most probably because of long hours sitting there might be spasm in your back.
Health Tips
Try hot pack for 15-20 minutes that might give you a bit of relief from pain.