Try to apply the ointment with your finger and avoid using applicator.
Applicator use will cause inadvertent injury at your anal verge.
Next Steps
Visit a General Surgeon or Proctologist near to you for clinical examination and assessment.
Health Tips
Have plenty of oral fluids & high fibre diet for smooth motion.
Do regular Sitz bath with lukewarm water 3-4times/day
Have laxatives for smooth motion.