hi I can understand your emotions for your son. this the age the child learns a lot through observation either it might be language, expressing of emotions, behavior, style and different thing. I can understand the parents commitment for different thing, but parenting is most important job until certain age for children. everything they learn from what all had been exposed to them. it requires better molding from parents. Gradually find out what all situation the child behaves rudely. In mean time please consult any psychologist can help in parenting skills. take care.
Next Steps
visit psychologist for parenting counselling either through online or face to face based on comfortability.