The area you are mentioning has lymph nodes, muscles and some nerves. The common problems could be muscle related, which needs some relaxation, hot fomenting and medications under supervision.
Failing which if its nodes, then definitely an ultrasound of neck with/without FNAC.
Next Steps
Please consult an ENT specialist online or face to face
Health Tips
1. Correct your neck posture
2. Avoid massaging the area
3. Do not keep palpating the region