After bowel movements, clean the area with plain water or mild soap.  Scratching further irritates your skin and leads to persistent inflammation. You may find some relief by applying a cold compress to the area or taking a lukewarm bath. Trim your nails short and wear cotton gloves while you're sleeping to help prevent scratching. Wear cotton innerwear and loose clothing.  Avoid bubble baths, genital deodorants, perfumed soaps, moist wipes, witch hazel products and other items that might irritate the anal area. Cut back on or avoid coffee, cola, alcohol, citrus fruits, chocolate, spicy foods, tomatoes and foods that may cause diarrhea.