You are diagnosed as a case of premature ejaculation if you always or nearly always ejaculate within one minute of penetration and are unable to delay ejaculation during intercourse all or nearly all of the time As a result you feel  distressed and frustrated, and tend to avoid sexual intimacy . Both psychological and biological factors can play a role in premature ejaculation. Although many men feel embarrassed talking about it, premature ejaculation is a common and treatable condition.Ayurvedic  Medications, counseling and sexual techniques that delay ejaculation — or a combination of these — can help improve sex for you and your partner.

Have good sleep, do exercise & yoga daily for 1 hour. Take hot milk 1 glass morning & evening. Avoid spicy. Chilli.nd fried food Take tab. Manmath Ras. Tb. Pushp dhanva Ras. Nd tb pooranchndra ras one tab. Each morning & evening for 3 months. Wd hot milk. See d results or otherwise consult a sexologist personally.

There is a difference between ejaculation and pre ejaculatory fluid. Ejaculation is accompanied by orgasm, whereas the latter isn't. If your friend is ejaculating with orgasm before intercourse,  he may have what is called premature ejaculation. He will need to consult a Psychiatrist and might need medication for the same.