Developing Marketing Strategies, Management of Innovation, Driving Process Quality and A Win – Win Negotiator forms the four pillars of Nidhi Dhaka, a MBA from Bentley College, Massachusetts, USA and B. Tech (Plastics engineering) from University of Massachusetts, USA. In a short span of 12 years she has worked in eminent positions with large corporate and now is the President and CEO of BaroMatrix Fitness Pvt. Ltd.She launched 'Ideal Matrix Technologies Pvt. Ltd. in 2003 which invested with Reliance Webstore Limited (A Reliance ADA Group Company) in two Reliance World Retail Operations in New Delhi, India. The business today holds the honor of being one of the top revenue generators in the country for Reliance. Prior to being a full-time business entrepreneur, Nidhi served Reliance Infocom Limited as Manager (Strategies and Research) from 2000 to 2002. In the year 2000 she worked with Honeywell International, New Jersey, USA as Marketing Research Analyst. From 1999 to 2000 she was chosen by Allied Signal Inc, New Jersey, USA as an elite group of MBA post-graduates to go through a rigorous “Commercial Development Program”. As part of the program Nidhi achieved a Six Sigma “Green Belt” status.