Urban Indian fertility levels are almost similar to what is seen in developed countries. Change in lifestyle habits, stress, hormonal changes, pollution and advanced maternal age are contributing to the decline infertility.Nova IVF Fertility, Madurai is one of the best and leading centres that treats all kinds of fertility issues. The centre was launched to cater to the demands of infertility in the Southern part of India. The IVF centre has fertility specialists who perform fertility assessment of the couple to identify the root cause of the problem. This centre is capable of performing simple to the complex of fertility treatments that includes medical management, IUI (Intra-uterine insemination), basic IVF to advanced IVF such as Intra-cytoplasmic Sperm Injection (ICSI) and Magnetic Activated Cell Sorting (MACS).With a vision to provide best-in-class fertility treatment with all Nova IVF centres in India are equipped with state-of-the-art infrastructure and labs which follow ESHRE guidelines on maintaining standards in delivering high-quality fertility treatment.The expert infertility specialists, embryologists and counsellors play a key role in the fertility treatment of a patient. The centre handles the IVF process in a seamless way- treatment, collection of ovum, freezing, transfer post-processing. The centre has a lab that performs diagnostic tests to measure hormones, identify structural issues in male and female. The fertility specialists, one of the best in Madurai perform laparoscopic surgeries and endometrial receptor array to treat female infertility. The donor program is stringent and follows set-protocols. Fertility consultants also perform TESA / PESA for severe male infertility conditions.The IVF treatment cost is affordable and transparent. The IVF pregnancy success rates are in par with international success rates.